UX
Creating
Awareness
Walt Disney Studios
Evangelizing UX
UX Evangelism
Challenge:
User experience was new to the organization. The internal departments and teams I was to work with either were not aware of UX or had misconceptions of what UX really was nor its benefits.
Goal & Solution:
In order to garner a broader acceptance of UX as a discipline and apply the principles to all 140 products, I knew an awareness campaign was necessary.
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Explainer videos in the form of television kiosks played throughout the day, campaign posters were placed in multiple buildings and corridors and UX meetups and brown-bag luncheon took place across multiple locations within Disney to establish cross-sharing of information and influence across the organization.
“Do what you do so well that they will want to see it
again and bring their friends.”
- Walt Disney
Video Campaigns (Video: 1 Minute)
Poster Campaigns (click on image to see details)
