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the

Building

UX

Practice

Walt Disney Studios

Establishing UX Operations

Dream Builders

“I dream, I test my dreams against my beliefs, I dare
to take risks, and I execute my vision to make those dreams come true.”

- Walt Disney

Heading up the first-ever UX team for 140 Studio apps meant examining, unifying and elevating the delightful (and usable) qualities of these applications, used by internal employees, vendors, and customers.

Bring the Magic Inside

Bring the Magic Inside

Establishing Operations

Challenge:
How to support 140 products across an organization when it begins with just you?

Goal & Solution:
I was hired to establish, identify, hire and scale a team of multi-disciplined UX practitioners.

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In order to do this, I had to seriously look at building UX Operations, define roles, processes and procedures and put them into place.

Below are some of the sample slide decks used for executive presentations as well as onboarding.

 

UX Roles & Responsibilities

Key Roles

Interaction Designer

Establishing roles early on was vital to the growth and operations of the UX group. In this way, we could identify team needs and head count as projects grew.
(Video Below: 4 Minutes)

Key Roles

Product

Designer

User Experience

Researcher

Information

Architect

Responsibilities

&

Phases

In today's Agile environment, it is vital to run a team that is empathetic, creative and nimble.
Below is one of our training videos and depicts our team's Lean UX process in an Agile organization.

Lean Processes

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Lean UX Phases
Agile UX Sprint

A

UX Primer

and

KPIs

User experience is about meeting the needs of our customer while bringing about business to increase the bottom line. Therefore, a system of measurable UX KPIs were established to benchmark, improve existing experiences and show business benefit.

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UX Primer
UX KPIs
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